About this event

You can build the product. But can you get people to care? Shipping is no longer the bottleneck. You can spin up an MVP over the weekend, build something genuinely good, and still launch to absolute crickets. If you are struggling to get traction, you don't need generic marketing tips. You need a distribution engine. DISTRIBUTION: THE UNFAIR ADVANTAGE For this Makewave session, we’re bringing three founders into one room to tear down the exact mechanics they used to acquire paying users: • Benaiah Wepundi (Payd) — Product-led growth • Natalia Cubillos (Go4it) — B2B2C & ecosystems • Rodgers Hawona (Keverd) — B2B enterprise We’re skipping the fluff to answer one question: How do you actually get customers? Bring the specific growth bottleneck you are stuck on, pressure-test it against the room, and leave with a tactical experiment you can run on Monday. 📍 Where: Zindua School Parklands, Nairobi 📅 When: Thursday, 8 October 2026 | 4:00 PM – 7:00 PM 🎟️ Access: KES 1,500 If distribution is becoming your problem, this room is for you. Secure Your Ticket Here https://paystack.com/buy/distribution-the-unfair-advantage-jlalca Makewave: Build. Ship. Showcase.